BRANDING DEVELOPMENT: Identity in the Digital Realm

•

BRANDING DEVELOPMENT:

Identity in the Digital Realm

DESIGN BRIEF

01: Purpose

The purpose of the design is to create a personal brand for the Art 483F class. We also include our own personal take on finding our idenity in the digital realm and how we interact with others digitally.

02: Audience

The audience that we are targeting is everyone in the community who views our site. It can include the students and teachers on campus, the public around us, and also the art community outside our campus. It includes all ages, genders, and ethnicities.

03: Message

The messages that needs to be communicated is to show our personal idenity to the community. It helps anyone who views our site better understand our connection and relationship with the digital realm.

04: Competition and Marketplace

The competition and marketplace are the other students in the Art 483F class. The students compete against themselves to find who has the most engaging and effective brand.

05: Context

The design will be visible every where online. It is accessible for everyone who has access to the internet to view.

06: Voice

Everyone should feel inspired to be creative with finding their identity.
Confident
Active
Culture
Adventurous
Imaginative
Creative

07: Response

The response desired is to feel motivated to create and use the mind to find your own personal identity.