[ENGLISH]

Small project that worked in collaboration with local brands, originally from Celaya, Gto. The goal was to help these brands define, in a practical and concise way, their identity as a brand; since they already had the important elements, they just needed to define them all together to create a guide to follow.

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[ESPAÑOL]

Pequeño proyecto que se trabajó en colaboración de marcas locales, originarias de Celaya, Gto. El objetivo consistía en ayudarles a definir, de manera práctica y concisa, su identidad como marca; pues ellas ya contaban con los elementos importantes, sólo faltaba definirlos todos juntos para crear una guía a seguir.