Oktoberfest is one of the popular festival in Germany and now celebrated around the world with the risen popularity of beer drinking culture. During Oktoberfest, there is Oktoberfest Beer specially brewed for this festival, and being imported by the restaurant. To promote the Oktoberfest beer, a menu was created and there are a few days of party events at the restaurant.

The key visual is built with the key elements of Oktoberfest: Beer, horse racing, statue, sausages, pretzel and other popular food during Oktoberfest. The emblem at the centre, contains all essential information of the event held at Brotzeit outlets.

The cover was an adaptation of the key visual, while the inside pages focus mainly on the food. Elements on the key visual was extended in between food images to add the festive feel and keep the overall visual consistent.

Just like any other campaigns, POPs such as tentcard, AO poster and food butter paper are designed for print. Digital formats such as Facebook banner, EDM, Digital TV banner and website images are designed for screens.​​​​​​​