The task:
First State Super are looking to refine their brand into one that generates more saliency with consumers, through a new name, logo and brand look and feel that truly represents not just who they are, but who they have always been. This is an evolution, not revolution.
Role:
Creative Group Head (Six Black Pens)
- Defining illustration as a brand element
- Concept boards
- Storyboards
- Design and art direction
- Application role out
Illustration:
Ilana Bodenstein
