Creative Breakfast - Don't be creative alone
Creative Breakfast is a coffee shop for creatives, where they can learn new skills over a good breakfast. It is a small coffee shop with a big heart. The shop has just one large table where everyone sits together. Only 10 people are allowed at the same time and they are preselected before they can join. What are the criteria? Transparency about your creative career and willingness to learn from each other. Collaboration, trust, and feeling at home is at the core center of the cafe.
Challenge: Build a coffee shop brand that had to be put on pause because of COVID. Instead of waiting for the pandemic to change, how might we start building brand awareness already?
Outcome: Building brand awareness about a coffee shop with creative workshops, without having the physical location ready through identity design and social media.
Impact: Building a creative community that loves sharing and growing with courage.
Deliverables: Branding strategy, identity design, social media, packaging, illustration system, website design.
