Lokelma is a new drug that launched in October 2020. Due to the Covid, the launch has been converted to an online webinar launch.

CHECK+! Mate is the theme for the event. The idea is to kick out the excess potassium in the blood and check mate the king (K+).  Hence the visuals should have a chess set and also the Lokelma crystal ball. High recall rate with HCPs and interesting graphics to encourage sign up for the webinar.