White Asterisk.
EN.
We are a company that manufactures electric surfboards with an emphasis on automation. Our target audience is people with middle class income. We want to convey a sense of security and, at the same time, be cool.
To carry out the client's ideas, it has been decided to create an identity with colors and shapes referring to nature and the "tropical" climate that is transmitted on the beach and the sea.
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ES.
Somos una empresa que fabrica tablas de surf eléctricas con énfasis en la automatización. Nuestro público objetivo son las personas con ingresos de clase media. Queremos transmitir una sensación de seguridad y, al mismo tiempo, ser geniales.
Para llevar a cabo las ideas del cliente, se ha decidido crear una identidad con colores y formas referentes a la naturaleza y al clima "tropical" que se transmite en la playa y el mar.
© 2022 | Branding, identity
White Drink
EN.
White Drink is a perfect energy drink for all surfers or athletes in the area and around the world, it can only be purchased/acquired through the White Asterisk website.
For the design and the campaign we tried to follow the same path as the main visual identity; with colors and shapes that refer to nature and the energy that is transmitted through all athletes.
ES.
White Drink es una bebida energética perfecta para todos los surfistas o deportistas de la zona y de todo el mundo, solo se puede comprar/adquirir a través de la web de White Asterisk.
Para el diseño y la campaña intentamos seguir el mismo camino que la identidad visual principal; con colores y formas que hacen referencia a la naturaleza y la energía que se transmite a través de todos los deportistas.
Thanks for seeing, this has been a small fictional project that I have done in order to explore and experience all the knowledge I have acquired these last months. I feel very satisfied with the final result of this project, I hope you liked it.
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© 2022 Jefferson U. Flores
