Motion Graphics | Infomotion
*This project was done in collaboration with: Callum Gericke & Ian Ramkrishna
The brief:
The brief for this project was to create a 40-180 second Vox or Kurzgesagt-style infomotion through conceptualisation, scripting, storyboarding and animating. The briefs theme was ‘design philosophy.’ The infomotion content should be based on the research conducted in one of the group members VKK research topic.
Technical specifications:
- A firm understanding of information visualisation. Specifically how to collate, distill and unfold complicated concepts, in a simple, easy to understand manner.
- A thorough understanding in how the conceptual process evolves into the final outcome, along with the ability to expand and develop the conceptual ability in a motion media.
- The technical skills required to create a polished, final outcome.
- Creativity in interpreting the brief and applying it to a chosen concept in an original manner.
Deliverables:
1. Process work
2. Storyboards
3. Final infomotion piece (mp4 format)
Rationale:
This project allowed us to think creatively, and push ourselves in terms of translating our conceptual choices into an achievable, yet original final outcome. The topic, "How social media has changed over time," was chosen as it is one that can be understood and considered relatable by almost every individual, if not every individual. Given that mimesis is such a seemingly complex notion to discuss, it was important to us that the context that we applied the concept to, was a relatable subject that plays a prominent role in everyone's lives. By giving this subject matter a quirky, casual tone, we found that the concept of mimesis is introduced in a non-accusatory manner. This was important to us, as the concept of mimesis can often escalate into the gloomy discussion of each and every individual being a "copycat" and nothing being seen as "original."
Animating duties and efforts were shared between Callum Gericke and myself, Danielle Schröder. Ian Ramkrishna worked on storyboarding and content imagery sourcing.
Story boards:
Stills:
The final Infomotion:
* No parts of the infomotion have been highlighted with 30% opacity as Callum Gericke and myself collaborated on each scene/element.
