Backwoods Brewing Company was a fake micro brewing company that was created to mimic many hundreds of the small micro breweries in Wisconsin.  This company is based on three attributes: quality, taste, and is Wisconsin made.  And those things are what we strive for in every beer every day.  The half circle represents the sun with its golden color and the warm feeling of waking up in outdoors and enjoying an ice cold brew.  The green tree in the middle and the silhouettes in the back represent the trees you would see in the backwoods that tells the consumer that this beer was made in a state that strives for quality and great taste, that state is Wisconsin.  And the brown line across the bottom of the logo shows the foundation that this company and it is here to stay in the great state of Wisconsin.  As a whole, these three elements describes what Backwoods Brewery is all about, being known for great taste, quality and is always Wisconsin made.

 

 

This project is always on my mind, mainly because I have so many ideas I want to develop in such a small amount of time. And I feel I have not really “finished” this project, because there is always room for improvement and revision on every project I do. Following images are some of the rough ideas of products that would be developed for this company if it was to be created someday.