Children imitate their parents.
If they have unequal behaviour, children will do the same.
We used the children to make parents see what really happen in their house,
and eventually decide to give a good example.
Agency: Wunderman Thompson
Executive Creative Director: Lorenzo Crespi
Creative Director/Art: Fabrizio Pozza
Creative Supervisor/Copy: Gianluca Sales
WPP Regional Client Lead: Cristina Barbiero
Account Director: Ester Pampari
Account Executive: Roberta Volcan
Strategic Planning Director: Monica Botticelli
Digital Strategist: Giuseppe Colaneri
Digital Strategist: Giuseppe Colaneri
Agency producer: Marta Armando
Production company: The Box
Production company: The Box
Director: Maria Guidone
Executive Producer: Rocco Bronzino
Post-production: Hogarth Italy
Head of Brand Marketing Hotpoint, Bauknecht, Ariston, Indesit & Privileg at Whirlpool Corporation: Laura Tazzioli
Brand Manager, Indesit, Privileg & Value brands EMEA at Whirlpool Corporation: Fabio Bruni
