Whirlpool - Every day, care.
To highlight a new third rack design, we told the story from a unique perspective: the dishwasher’s. Shot almost entirely from inside the machine, we showed one family’s dishwasher handle everything from big holiday loads to every day dishes in this campaign for Whirlpool.
CLIENT: Whirlpool AGENCY: Digitas
CREATIVES: Chris Jansma, Madeline Malachowski, Daniel Cosgrove, Michael Epstein
AGENCY PRODUCER: Rob Tripas DIRECTOR: Nicole Ackermann PRODUCTION COMPANY: Merman
POST PRODUCTION: Optimus PHOTOGRAPHER: Petr Dobias RETOUCHING: Giannini Creative
