The Main Task*
was to create a brand name, logo & brand identity for
a group of hospitality advisors and consultants in duabi,
Idées & Operations was on of the suggested names that we worked on,
So we created the story behind the name,then we developed
So we created the story behind the name,then we developed
a logo that has different output solutions to be a responsive logo
that can be used within different mediums, print, digital, ... etc
Brand Name Story*
Idées &Operations
Idées is the French word for (Insights).
The word itself, we can describe it as the (Base). Creative Ideas, designs or even decisions, are always surrounded by.
And we can find that easily, by looking at the very well known question
(what is the insight behind your idea, your design and so on.
Many examples for that; insights behind choosing this area to build, this
design, these options and those People.
We will not take risks, we will study all the possible risks, and show our
insights and how will move forward.
So..
It’s not about a good strategy ONLY.
It’s about a true strong insight, that will give the lead to OPERATE!
We’re Idées & operations
Idées is the French word for (Insights).
The word itself, we can describe it as the (Base). Creative Ideas, designs or even decisions, are always surrounded by.
And we can find that easily, by looking at the very well known question
(what is the insight behind your idea, your design and so on.
Many examples for that; insights behind choosing this area to build, this
design, these options and those People.
We will not take risks, we will study all the possible risks, and show our
insights and how will move forward.
So..
It’s not about a good strategy ONLY.
It’s about a true strong insight, that will give the lead to OPERATE!
We’re Idées & operations
Logo Variations
Color palette
Logo Concept
