In today’s world, a business without a marketing function is inconceivable. A well-functioning marketing department is a game-changer in the market. It is a tragedy many companies do not understand the criticality of the marketing function. Many see marketing as a cost center. It is these misconceptions that lead to unrealistic expectations and missed targets.

One may ask about the need for a marketing department, yet their brand is selling well. Well, marketing serves more than one role in increasing sales. Before setting up a marketing department, it is vital to understand the goals of your marketing team. Below is an outline of those marketing functions.

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