Client: RAF Kitchen
Year: 2020
Project Scope: Branding
Sub Scope: Brand Strategy, Brand Identity, Packgaging Design, Key Visual, Activation
Client Profile
RAF Kitchen is an UMKM (micro, small and medium enterprises) that produce and sell home made quality food. RAF Kitchen was born during covid-19 pandemic when people needs to provide guaranteed quality food (taste, hygiene, long last) yet easy to serve.
Project Task
Creating brand strategy, visual identity design, and activation
The Brand Strategy
Market needs of healthy food yet affordable, easy to serve also have an authentic taste. RAF Kitchen have a purpose to provide that quality requirements, by combining authentic recipe and technology to preserve and increase product life span, so that the consumers can taste a home made food every time with ease and guaranteed quality.
"Bring You Home Made Quality"
Brand Identity Logo
The primary message of this logo is to communicate the sincerity of the brand as professional research-based consultant that is honest, straightforward, simple.
Letter “B” and “H” are patching and intersecting represent two different sides that working together and it create a Moment of truth diamond.
This logotype also combine stiff and curved element, to make the logo feel not too rigid but also flexible at the same time. Also to represent both two brand key element: Data (Logical) and Empathy (Emotional), two words often consider as antonym. By combine the two it create the thing that called: Moment of Truth.
Packaging Design (Label)
Key Visual
Brand Activation (Social Media and E - Commerce)
