Re brand well known German coke and orange mix soft drink Spezi.

 

 

Brewed in Augsburg, it’s an amazing achievement for a local soft drink to still be made by the original brewers, who have been making so many other beers in the Augsburg since the beginning. It’s great local people want to hold onto this heritage and how Riegele have made Spezi look much bigger than a local brand.

 

Thinking of the celebration of originality spirit of Spezi led me to my ‘Thumbs Up Flavour’ concept, being one of the later ideas I generated. I liked the sound of this catchphrase and felt it had potential, really fitting the ethos and celebration towards the drink.