A decade ago, we branded Germany’s Amala Beauty as they pioneered the burgeoning all-natural skincare market. What began as a collective commitment to the highest natural standards has evolved to potent efficacy that goes head-to-head with traditional beauty. To effectively pivot from a luxury spa brand to the competitive DTC space, Amala asked us to visualize their unique formula and ingredient approach, clearly communicate benefits, and speak to an increased consumer desire for personalization.