Adidas x CP Company
The story is one of German and Italian design genius finding reverence in the tribally-defined rhythms and allegiances of football. C.P. Company was founded by the late Massimo Osti in 1971, in his beloved hometown of Bologna. Widely considered to be the godfather of Italian Sportswear as we know it, Osti honed his craft away from the fast trends and high fashion scene of nearby Milan, and in the pre-internet era was unaware of the impact his visionary designs were having overseas – particularly on the football Casuals of the UK. Four decades on and football has changed, but Casual Culture continues to cherish C.P. Company and adidas above all else.
