Johns Hopkins Carey Business School decided to launch a new MBA and brand identity all within 2019. With our revamped MBA came all new marketing collateral including this look book, a smaller MBA brochure, and various one-pagers that the Admissions team uses within their in-person and virtual recruitment events around the country. 

This printed collateral piece encompasses both the part-time and full-time MBA programs, as well as all of Hopkins dual degree opportunities.

Target audience for this piece includes both full-time and part-time MBA prospects. Full-time MBA prospects generally are age 25-32, and aspiring business people looking to increase their skills in leadership, analytics, and strategy. Part-time MBA prospects generally are age 25-45, and working professionals who want to advance their career through promotion, switching companies, or even switching career paths entirely.