Hard science made sexy
The Client
Deloitte Greenhouse leads executives, teams and organizations through innovative lab experiences to reach goals, align priorities and tackle ambitious objectives.
The Brief
Deloitte Greenhouse needed a communications tool to support Business Chemistry, a science- and research-based approach to work relationships.
The Result
Business Chemistry was an immediate hit. Greenhouse participants returned to their places of business armed with insight, and tales of the immersive sessions spread like wildfire. Their stories were rich and compelling but lacked physical evidence. Co-workers heard the word but longed to feel it—literally. They needed a tangible artifact that would drive home the point better than any secondhand story could, as well as something to write on and serve as a point of reference.
And so the field guide was born. Tucked inside was nearly 90 pages of prime, research-based content that distilled the science of work relationships for an on-the-go audience. At the heart of it was a quick-reference chart that folded out, origami style, for a TL;DR overview of the four different work styles. People couldn’t help but put it down—it became a keepsake that kept on giving, and even inspired Deloitte’s own hardcover on the subject.
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Gershoni Creative :: gershoni.com
Creative Director :: Gil Gershoni
Design :: André Carnevale
