A campaign revolving around revitalizing the airline, Jetblue. Using today's technology, a few strategies were developed to bring in new business and attract a broader audience.
With ride-sharing on the rise, incorporating a car pooling feature to allow costumers to arrange rides to and from the airport is an easy way at creating a more engaging flight experience, even before arriving at the airport.
An informational, yet engaging micro site provides more information regarding the new jetBlue platform and point system.
