EVA Timber Group. Corporate Identity.

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Brand Identity, Logo design

EVA Timber Group is a corporate London-based broker firm. We are experts in supply chain management for construction, wood and wood working industries. The name is derived from the names of the 3 business partners, but also it stands for EVE from the Bible and represents the mother nature.

Creative Brief: The identity needs to have a professional and very corporate tone of voice. Something that would put us in line with our main competitors. We are a brand that is very close to the ground (we work with forestry and builders). We would like to use an icon of a pine tree in a logo, but are open for other ideas too.

Target Audience: Builders, timber merchants, etc.

Geography: UK, France, Germany, Poland, Spain, Italy, Czech Republic, the Netherlands, Baltics.

Concept Creation Process

Mindmap

Physical Sketches

Digital Sketches

#12 is a final logo chosen by the client.

As mentioned in the initial creative brief it has a tree and a very corporate tone of voice. All other logos are a tad too creative for the industry and are different from the competitors on the market.

Business Cards