In March 2020, pandemic started to spread when airasia was running one of the biggest sale in Malaysia. Later on, the overall sentiment towards airlines became negative while the cases were soaring high.
The Idea
During this period when everyone is having an indefinite time at home, we kicked off some meaningful conversations with our users via a series of emails so we can bounce off with each other to keep in touch.
The Goal
Ultimately, we aim to drive CLV and to explore best practices of segmentation for content relevance. We also aim to inject business interests at a very minimal level only when applicable.
Creative Direction, Art Direction, Content Strategy - Janet Wong
Copywriter - Zoé Ng, Alisha Shaharuddin
CRM Manager - Michael Min
CRM Manager - Michael Min
CRM Planning, Segmentation - Janet Wong, Julian Lee
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