Socks Burger and Fries
Brand Identity /
Social Media Marketing
The Client
Socks Burger and Fries is a new brand of socks with colourful and quirky patterns, born from SUN68's clothing shop.
The Objective
The art direction and roll out of the product launch up to the management of consistent posting on social platforms.
The Outcome
The name of the brand was the source of inspiration for the creative idea: the link with the world of food, in particular fast food, where the appetite for style must be satisfied in a few clicks. Socks, often underestimated accessory, becomes the protagonist of a fun, direct, at times ironic product communication, where the storytelling is around the dozens of patterns available on the catalog.
The art direction of the photo shoots and videos for Instagram, the copywriting for social posts, magazines and newsletters, in addition to the ad campaigns on Instagram and Facebook were aimed at promoting the brand and products.
The art direction of the photo shoots and videos for Instagram, the copywriting for social posts, magazines and newsletters, in addition to the ad campaigns on Instagram and Facebook were aimed at promoting the brand and products.
— Creative Director: Pierfilippo Ariano
— Art Director: Elisa Cianferoni
— Designer: Reem Radhi
— Project Management: Niccolò Mamprin
— Social Media Manager: Stefano Lo Chiatto
— Web Developer: Sarah Pinna
Year 2020
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