Visual identity for a company that creates digital health solutions.
Eko produces digital medical devices and offers a platform that helps doctors, nurses, researchers, and health systems to better care for the heart.
For this self-initiated proposed rebrand, I created a simple, recognizable logomark and established a visual consistency across their products, website, and social media.
The name is reformatted and kerned to create a strong balance, left to right, using diacritics to both clarify pronunciation and reinforce a visual rhythm. The ring echos the mark's placement on the surface of a stethoscope's bell.
A visual identity isn't only for the brand it represents but for the people it wants to be known by. To be understood and memorable, its visual identity must be clear, clean, and consistent. That's where I come in.
For more than 10 years I've worked with brands of all sizes, creating and supporting their visual identities in smart and simple ways.
If you're looking for a designer to partner with and bring your brand's visual identity to life, let's get started!
