Circular Collective
THE BRIEF
The Circular Collective is a Community Action Group from Oxford which aims to raise awareness about combating waste and helping people reuse, reduce and recycle. Based on a circular economy model, the Collective holds regular repair cafés, runs a small Library of Things, and organises upcycling workshops for the local community. Before opening up to the world, the Circular Collective needed a friendly, approachable identity which visually incorporates the circular economy model.
THE SOLUTION
I wanted the Circular Collective to be instantly recognisable as an inclusive, collectively-run initiative. I came up with a hand-lettered solution that perfectly encapsulates its cooperative structure and congenial nature. The result was a fun, vibrant logo that fully encompasses the group's spirit and brought the collateral to life. The "patchwork" lettering treatment underlines the collaborative and playful nature of the Collective and is a fun, vibrant celebration of their ethos.
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YEAR: 2017
CLIENT: CIRCULAR COLLECTIVE
TAGS: BRANDING, ILLUSTRATION, LETTERING
