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Revue Faire 26
Empire Books
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Revue Faire n°26
Production process: Print on Demand. Author: Manon Bruet
In 2008, English Graphic Designer James Goggin ran a two-day workshop with design students at the Hochschule Darmstadt in Germany. The object which resulted gradually took on the appearance of a photo album, a typeface specimen, and a color chart. On the cover, the phrase “Dear Lulu, Please try and print these line, color, pattern, format, texture and typography tests for us” is clearly addressed to the online print platform for which this book was proposed as a test.
Ten years later, the offer has become more diverse and the success of such online platforms is undeniable—indeed the phenomenon has spread well beyond the field of publishing. While some bemoan unfair competition for printers, others, professionals and amateurs, see in it a freedom to print and distribute relatively well finished objects at low cost.
The possibilities of these systems of production, are multiple but nonetheless limited, and this obviously raises the question of a possible standardization of forms and formats. However, when it comes to Print On Demand, it seems that the issue is not so much the materiality of an object (the choice of format, paper or a particular manufacture) but rather the actual existence of this object itself, outside of usual channels of production and distribution.
Order it now!
Revue Faire n°26
Des systèmes de production : auto publication et impression en ligne, modèle à la demande. Auteure : Manon Bruet
En 2008, le graphiste anglais James Goggin mène un workshop de deux jours avec les étudiant·e·s en design à la Hochschule Darmstadt, en Allemagne. L’objet qui en résulte prend tour à tour les allures d’un album photos, d’un spécimen typographique et d’un nuancier. Sur la couverture, la phrase « Dear Lulu, Please try and print these line, colour, pattern, format, texture and typography tests for us » constitue une adresse claire à la plateforme d’impression en ligne que ce livre se propose d’éprouver.
Dix ans plus tard, l’offre s’est diversifiée et le succès de telles plateformes est indéniable – le phénomène s’est d’ailleurs étendu bien au-delà du champ de l’édition. Alors que certains déplorent une concurrence déloyale faite aux imprimeurs, d’autres, professionnels ou amateurs, y voient une liberté inouïe de pouvoir imprimer et diffuser à faible coût des objets plutôt bien finis.
Au sein de ces systèmes de production, les possibilités sont multiples mais restent limitées, et cela pose évidemment la question de la standardisation possible des formes et des formats. Néanmoins, avec le Print On Demand, il semble que l’enjeu ne réside plus tellement dans la matérialité d’un objet (le choix d’un format, d’un papier ou d’un façonnage particulier) mais plutôt dans l’existence même de cet objet, en dehors des circuits de production et de diffusion habituels.
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Revue Faire 26
49
622
4
Published:
November 15th 2020
Empire Books
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Empire Books
Paris, France
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Revue Faire 26
49
622
4
Published:
November 15th 2020
Creative Fields
Graphic Design
graphic design
print
Print on demand
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