We designed a graphic identity that shows the concept of the brand in its look.
Central 151 represents a place where culture hold hands with the highest level of urbane gastronomy.
We were asked for a Branding that showcased the excellence of the service provided, and also the culture and inspiration behind the entire concept.
We created the branding as well as all it’s visual identity and packaging developing an image with urban characteristics to transport the costumers to another place. Inspired in the New York city subway.
The name, “Central 151” came along with the concept, the creative aspect of something based on the NYC subway stops, in which we took inspiration for the lettering and graphics of the brand. “151″ is the door number of the restaurant.
The colours chosen for this branding were important for the brand image. In order to make the entire concept more friendly, we landed on a more inviting color palette.
