Client
Mövenpick is one of Froneri’s most iconic brands. It is the third largest ice-cream manufacturer in the world and brings together decades of business, R&D and manufacturing expertise from Nestlé.
Challenge
Reduce the gap between the premium but slightly distant positioning of the brand and the instinctive pleasure of ice cream, in order to meet their strategic ambitions of reaching a top market position worldwide and compete with international brands
Solution
We captured the real taste of each original flavour and elevated the ice-cream experience to quality moments of authentic indulgence in a highly creative combination of the best of Nature, pure Swiss cream and free-spirited craftsmanship. The visual universe that we created introduces Mövenpick's Swiss origins through a simple and joyful illustrative treatment and redefined the global consumer journey in order to leverage this new brand universe - including new brand codes, corporate imagery, packaging for core ranges, limited editions, point of sale and retail experience.
