Jaranan is a traditional Javanese dance depicting a group of horsemen, original from Kediri. Dancers "ride" horses made from woven bamboo and decorated with colorful paints and cloth. Generally, the dance portrays troops riding horses, but another type of Kuda Lumping performance also incorporates trances and magic tricks. When the "possessed" dancer is performing the dance in trance conditions, he can display unusual abilities, such as eating glass and resistance to the effects of whipping or hot coals.

 

Most of young people in Java, especially in big cities, don't know about Jaranan Kediri although it's their remarkable culture.

 

Create a youthful branding strategy to promote Jaranan Kediri, so young Javaneses aware about this culture and be proud of it.

 

My design include the logo with Graphic Standard Manual and web design.

The rest promotion media was done by my team (Irene Christabella, Erica Sapphira, Stieffany Chen, David Angkawijaya)

The colors (yellow, blue, and red) are taken from the most usual motives' color of Jaranan. The motives combined from Jaranan and tribal, which are recently popular on youth syle.