Resistance bands like you’ve never seen before – Virgin Active launched a new product product offering "Active Band". The challenge was to create an identity that would fix in with the corporate look of Virgin Active yet have its own unique feel.
Conceptualising the tone and visual appeal of the Active Bands was challenging but rewarding.
Copyright © 2020. All rights reserved. This creative or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher.