NON-SCARY HALLOWEEN
Mitch & Me AD CAMPAIGN
«There's about a 90% chance that dog will never walk out of the shelter it is going to be dumped at. If your dog is big, black or any of the "Bully" breeds (pit bull, rottie, mastiff, etc)
it was pretty much dead when you walked it through the front door. Those dogs just don't get adopted. It doesn't matter how 'sweet' or 'well behaved' they are. If your dog doesn't get adopted within its 72 hours, it will be destroyed».
it was pretty much dead when you walked it through the front door. Those dogs just don't get adopted. It doesn't matter how 'sweet' or 'well behaved' they are. If your dog doesn't get adopted within its 72 hours, it will be destroyed».
Shelter Manager - anonymous in North Carolina.
This Halloween Mitch&Me (dog’s shampoo brand) wanted to show people the real advantage of having scary big black adult «bully» breed dog. If you have one, you are lucky because no one and nothing are able to scare you anymore. Even in 2020.
«Who will benefit from this project? Dogs from various shelters, especially large and fighting breeds, which are almost never adopted because everyone is afraid of them. Our task is to show that fear of such dogs (by the way, of any others too) can turn into an advantage.»
New ark - animal shelter
Team:
Creative Director: Mikhail Rakov
Art-Director: Anton Rusanov
Copywriter: Mikhail Rakov
Manager: Elena Palamarchuk
Creative Director: Mikhail Rakov
Art-Director: Anton Rusanov
Copywriter: Mikhail Rakov
Manager: Elena Palamarchuk
