北纬28°的浓香馈赠
40.9酒度的醇正净爽
690年曲香的一脉传承
23代传人的匠心技艺
孕育高光的极致内涵
缔造高光的醇真品质
奢于心 简于形
致敬每个高光时刻
致敬为此而付出努力的那些日子
未来·高光已来
It’s a gift of aroma from 28°north latitude,
Gives 40.9% alcoholic pure and refreshing,
With Inheritance of 690-year Quxiang,
And ingenuity of 23 generations.
And creates GOGOON mellow quality.
Extravagant in heart, simple in form,
Pay tribute to every shining moment,
Pay tribute to the days when you worked hard,
——
未来 高光已来
外在浮华褪尽
内在光华始显
Vanity faded away,
Inner brilliance begins.
——
· 创意过程 ·
Creative process
—
高光，是指光源照射到物体后反射到人眼时，物体上最亮的那个点，高光不是光，是物体上最亮的部分，也是精彩、闪耀的时刻，更是一种新的生活方式。
Highlight refers to the brightest point on the object when the light source illuminates the object and then reflects to the human eye. Highlight is not the light, but the brightest part on the object. It is also a wonderful and shining moment, and it is a new way of life.
可见光是电磁波谱中人眼可感知的部分，一般电磁波波长在400-760nm之间，我们通过波长的对应值选择高光系列产品的颜色。
Visible light is the perceptible part of the human eye in the electromagnetic spectrum. Generally, the wavelength of electromagnetic waves is between 400-760nm. We select the color of the GOGOON series products by the corresponding value of the wavelength.
高光瓶身的放射状线条图案是以不同波长的光线组合与斐波那契曲线的黄金分割美学相结合，演绎全新的时尚高光。
The radial line pattern of the GOGOON bottle is combined with the combination of different wavelengths of light and the golden section aesthetics of the Fibonacci curve to interpret a new fashion GOGOON.
· 产品呈现 ·
Product presentation
—
瓶标为圆形，圆是万物的起源，象征着生命与希望，寓意“圆满”，圆则满，满则圆，浸透着最朴素的哲学。主品名“高光”字体设计则拥有现代风格的切角，端正有力，整体简约时尚。副品名G1/G2/G3区分由低到高不同价位，易于识别记忆。
The bottle is marked as a circle. The circle is the origin of all things, symbolizing life and hope. It means "completeness", perfection is fullness, fullness is perfection, and it is saturated with the simplest philosophy. The font design of the main product name "GOGOON" has modern cut corners, which is correct and powerful, and the overall simple and fashionable. The sub-names G1/G2/G3 distinguish different price points from low to high, which is easy to identify and remember.
高光系列产品褪去繁复外表，秉承“少即是多”的理念，简约的圆柱玻璃瓶，增加了曲线设计。瓶肩进行了凹凸不规则锤纹设计，象征极致的工匠精神，喻示只有在历经千锤百炼后方能达到人生的高光时刻。瓶身的放射状线条如同耀眼的光芒，正发光发热，释放满满的正能量。放射状线条内凹设计，更符合人机工程学，不仅增加了产品的质感，还增加了产品的专属性，是高光独特的视觉符号。
The GOGOON series products have faded the complex appearance, adhering to the concept of "less is more". The simple cylindrical glass bottle has a curved design. The shoulder of the bottle is designed with uneven and irregular hammer patterns, which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the GOGOON of life be achieved. The radial lines of the bottle body are like dazzling light, glowing and heating, releasing full of positive energy. The radial line concave design is more in line with ergonomics. It not only increases the texture of the product, but also increases the specificity of the product. It is a unique visual symbol of GOGOON.
高光G3的主色调选择充满生机与希望的绿色，瓶盖为玫瑰金属与绿色类皮质相结合，简约不失质感，其对产品的点缀，进一步诠释了“高光”的理念。
The main color of the GOGOON G3 is green, full of vitality and hope. The bottle cap is a combination of rose metal and green-like leather, which is simple without losing texture. Its embellishment of the product further interprets the concept of "GOGOON".
高光G2的主色调是深青色到浅青色渐变，青色象征坚强、希望与庄重。光在发散中渐变的过程，就如成功是一个循序渐进的过程，历经考验，才能体现价值。盖子为浅金属与木纹结合，金属拥有独特的耀眼光泽，木纹给人素雅沉静的感觉，两者搭配，低调沉稳又不失大气，百看不厌。
The main color of the GOGOON G2 is a gradient from dark cyan to light cyan. The cyan symbolizes strength, hope and dignity. The process of gradual change in divergence is just like success is a gradual process, and only after trials can it reflect value. The lid is a combination of light metal and wood grain. The metal has a unique dazzling luster, and the wood grain gives a sense of elegance and calmness. The combination of the two is low-key and stable without losing the atmosphere.
高光G1全透明的瓶身象征无比的高洁、明亮，在森罗万象中有高远的意境。金银搭配的金属盖与文字内凹设计突显了产品的质感，让产品更有层次。
The fully transparent bottle of the GOGOON G1 symbolizes incomparable nobility and brightness, and has a lofty artistic conception in the vigorous atmosphere. The gold-silver metal cover and the indentation of text highlight the texture of the product and make the product more layered.
125ML的小瓶装延续高光系列产品的基调，更为小巧精致，将“极简不凡”与“少即是多”的理念诠释得淋漓尽致。心中有光，自然高光。
The small bottle of 125ML continues the tone of the GOGOON series, and is more compact and exquisite, fully interpreting the concepts of "extraordinary simplicity" and "less is more". When there is light in the heart, there is natural high light.
高光上市纪念装图案灵感源于上海中心大厦的夜景与璀璨夺目的烟花结合，万丈的光芒散发独特魅力，呈现一幅迷人的夜景，也代表每个脚踏实地的奋斗者绽放光芒的高光时刻。
The pattern of the GOGOON launch memorial costume is inspired by the combination of the night view of the Shanghai Tower and the dazzling fireworks. The radiant light exudes unique charm and presents a charming night scene, which also represents the crucial moment of every down-to-earth struggler.
手袋外箱设计保留系列产品的一致风格，简约中深藏艺术品位，沉稳内敛又不失大气风范。
The outer box design of the handbag retains the consistent style of the series, simple and deep hidden artistic taste, calm and restrained without losing the atmosphere.
历经匠心每一步
成就高光那一刻
你比你想象的更耀眼
After every step of ingenuity,
Reach the moment of achievement,
You are more dazzling than you think.
