A logo ident crafted with love, passion, and a few video calls during sensible times for everyone as we adjusted our creative workflow during the pandemic - March 2020.
Crafting this logo ident was an interesting opportunity to understand what PICTURESTART stands for, study, test, and explore how to project that identity into a short 11 sec animation ident.
Started as a pitch with 5 creative directions, the one selected evolved to what you see here thanks to the chemistry between the team, PICTURESTART and composer Justin Hurwitz.
Here we share a bit of the process.
Working from home demanded us to be very open with our process, so we relay our work on our daily production folder and constant screen sharing to achieve transparency in our creative process.
These are some of our dailies explorations:
Credits
Featured Soundtrack by Justin Hurtwitz
Produced at Media.Monks Animation
Creative Direction: Juan Behrens
Production: Tara Conlin
Design: Megan Palero, Pier Paolo, Juan Behrens
Animation: Megan Palero, Pier Paolo, Juan Behrens
Creative Direction: Juan Behrens
Production: Tara Conlin
Design: Megan Palero, Pier Paolo, Juan Behrens
Animation: Megan Palero, Pier Paolo, Juan Behrens
Available on 4K
Mixed for Dolby ATMOS
Mixed for Dolby ATMOS
