喜茶与石川设计
联手为中秋佳节打造的「喜茶局」灵感茶礼盒
结合 “灵感之茶” 赋予了礼盒一段侠气十足的武林连环插画
HEYTEA and TOMSHI & ASSOCIATES
has jointly created a「HEYTEA」gift box for The Mid-Autumn Festival
We combine with the inspiration of tea
and draw it a serial illustration that full of martial spirit
故事讲述了少年阿喜偶遇隐侠阿汤，向他倾诉造茶之惑
得到妙言妙语回复后喜获灵感，回到武林自立门派「喜茶局」
成就喜茶独门秘方、享誉江湖的故事
The story is about a young man named A Xi
who encounters the mysterious master named Tom
confides his confusion about tea-making
and gets inspired after Tom’s intriguing reply
He returns to WULIN and founds a sect of「HEYTEA」
develops an unique recipe and becomes famous to the world
礼盒外壳采用糙感材质纸张
结合印金与烫黑金工艺
激凸印刷增强外包装古朴质感
The outer casing of this gift box is made by rough paper
combined with golden printing and black gold-stamping craft
enhanced the unsophisticated texture through a convex printing
礼盒内以立体画结构展示古代传统武侠形象
创作了以品牌起源为灵感的连环画
作为四款茶产品和滤茶器的盒包装
Inside the box, a three-dimensional picture structure
is used to display the image of ancient martial arts
We also draw an illustration for the packaging of four tea products and a tea filter
which is inspired by the origin of HEYTEA
连环画采用古籍线装形式
手工穿线成册，更显节日送礼情义
The illustration is handmade in the form of thread binding of ancient book
which shows an affection of sending gifts on festival
以个性化叙事表达出喜茶品牌的起源与特色之处
增添传统文化趣味
The origin and characteristics of HEYTEA brand
are expressed with personalized narration
which adds a kind of traditional cultural interest
设计 DESIGN
创意&设计总监｜石川
项目经理｜卢德芯
创意策划｜梁嘉雯
插画师｜林雨昕
设计师｜樊正豪 梁杰
推广 PRESENTATION
摄影师｜刘活佳
摄影协助｜樊正豪
场景设计｜林雨昕 吴泳蒽
场景协助｜李海雁 胡稀童
撰稿编辑｜姚莉娜 胡嘉滟
印制 PRODUCTION
印刷制作｜星嘉艺纸艺
艺术纸张｜和盛行纸业
文章信息 INFORMATION
图片来源｜石川设计事务所
