Edward Long's profile

White Valley

Edward Long
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White Valley
Routes from UCA to Farnham Park
Dr. Oetker’s Regal Ice Icing product was old-fashioned and uninspiring. The product has been repositioned to target more premium consumers, while a new sub-brand ‘White Valley’ was created for the English market.
Reposition revolutionise packaging design icing dr. oetker premium up-market
Reposition revolutionise packaging design icing dr. oetker premium up-market
Reposition revolutionise packaging design icing dr. oetker premium up-market
Reposition revolutionise packaging design icing dr. oetker premium up-market
Reposition revolutionise packaging design icing dr. oetker premium up-market
Reposition revolutionise packaging design icing dr. oetker premium up-market
Reposition revolutionise packaging design icing dr. oetker premium up-market
White Valley
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Edward Long's profile

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Edward Long's profile
Guildford, United Kingdom

White Valley

Rrefreshing a brand. I revolutionised the packaging for an icing product, and created a new sub-brand appropriate for the English market. The ori Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives