Ilel is a spa located in Hyatt Regency Taghazout Resort.
The brief was to develop a visual identity that matches its name, which means sea in the Amazigh language.  

To highlight the personality of the brand, as well as contextualize its environment and origin, we created an authentic symbol for Ilel.

The logo finds its roots in Amazigh symbolism, which interpretation is “between sky and earth”.

The earthly color palette aims to deliver a sober yet memorable identity for the Spa.