GENE'S DRAM WHISKY LABEL DESIGN 壶云樽选威士忌酒标设计

壶云樽选是一个高品质 IB（独立装瓶）威士忌品牌，此次推出的两款单一麦芽威士忌「LOCHSIDE」和「IRISH」，产地分别为苏格兰和爱尔兰。为表达出两款酒本身独特个性的同时又能相互呼应，酒标设计的表达也更具开放性。「LOCHSIDE」以黑夜的湖畔为灵感，半包瓶酒标设计，抽象的肌理印刷和烫金工艺，如同月光洒落在黑夜湖畔上若隐若现；结合老派雪梨风味，给人一种低调深沉，回味悠长的感受。「IRISH」以清晨的日出为灵感，全包瓶酒标设计，玫瑰金肌理如同日出洒在每一个角落，印浅灰加强其起伏关系，呈现薄雾下波光粼粼的海面；结合清新甜果香的口感，更显宁静舒适。他们既像是男人与女人的化身，也像是木纹年轮与流动湖水的象征，是岁月沉淀的见证者。

GENE’S DRAM is an independent bottling whisky brand in high-quality, these two single malt whisky「LOCHSIDE」and「IRISH」were launched in Scotland and Ireland respectively. The label design is inclined to remain more diversified , and echoing the unique personality of their own at the same time. For「LOCHSIDE」, it was designed in only half-wrapping with abstract texture and gold stamping, as if a picture that one dark lake is showering in the moonlight, made a good accompaniment to the flavor of old-school Sherry that gave us an understated elegance and a long finish. And yet for「IRISH」, which was inspired by the sunrise in the morning. Full-wrapping design and rose-gold texture sprinkles on every corner, the color of light gray is printed to strengthen the ups and downs, showing the sparkling sea which under the mist and broken light, not to mention how fresh and sweet when it was tasted and stared. They are not only the incarnation of men and women, but also the symbol of wood rings and the flowing water, the witnesses of how time flies.

01 威士忌美学

壶云樽选（GENE’S DRAM）作为高端威士忌推广品牌，自有一套威士忌的美学感知。Drink Less, Drink Better。喝讲究的酒，做独立的人，是壶云推崇的精神所在。

“ 我有一壶酒，足以慰风尘。” 在古代，云雾也代表着人的谈吐之情。当威士忌倾泻在酒杯中，琥珀色的液体流光溢彩，仿佛人的思想也缓缓地流淌出来。