Packaging redesign for Cien Palacios, artisan tejas business
Cien Palacios is a small store located in El Puerto de Santa MarĆa, Spain, dedicated to the production of handmade tejas. This typical local sweet is a simple and rich snack made from eggs, milk, sugar and flour, forming a thin layer that can also contain nuts such as almonds, coconut and pine nuts.
There is no doubt that Cien Palacios is a business with history and tradition that offers high quality products, but there is a communication problem: the lack of identity. The current packaging consists of plastic or metal containers with various random designs, which have nothing to do with the brand. So it is going to be redesigned.
Once the briefing has been clarified and the problem identified, the objectives are the reinforcement of the brand values, giving it a more functional and ecological character and a change in positioning aimed at exclusivity and quality.
There is no doubt that Cien Palacios is a business with history and tradition that offers high quality products, but there is a communication problem: the lack of identity. The current packaging consists of plastic or metal containers with various random designs, which have nothing to do with the brand. So it is going to be redesigned.
Once the briefing has been clarified and the problem identified, the objectives are the reinforcement of the brand values, giving it a more functional and ecological character and a change in positioning aimed at exclusivity and quality.
Old Cien Palacios logo Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Average package of their products
Then we proceed to establish the target audience to which we want to orient and attract, we establish the competition and look for graphic references for our start of the design, and in this way arrive at the visual concept and strategy. The conclusions are the creation of a modern, functional, striking and dynamic packaging, mixing the elegance and organic of Art Nouveau with the analogical and fun touch of Old Cartoon.Ā
This contrast of styles helps us to adapt the design of the packaging to the characteristics of the new target audience. This way it attracts attention, has the elegance of a gourmet product and is both fun and modern.
This contrast of styles helps us to adapt the design of the packaging to the characteristics of the new target audience. This way it attracts attention, has the elegance of a gourmet product and is both fun and modern.
Finally we have the new packaging of Cien Palacios, welcoming as protagonists the ingredients of the tiles, creating a mischievous and striking universe that invites you to try a sweet as peculiar as tasty.
