SOBE LIFEWATER  |  Brand Identity  

Client : PEPSI KOREA  

Services : Research & Analysis, Brand Strategy, Brand Identity, PET Label Design, Can Label Design, Visual Style Guideline, Design Specifications 

Creator : Seung-Beom Kim, Heung-Ki Kim, Seonah Ahn

Year : 2008

PEPSI's global beverage brand 'SOBE LIFEWATER' has been released in the Korean version of its own design. The concept of a sophisticated urban functional drink was expressed by combining the properties of props well through the neat and concise design of typography, away from the layout of the existing functional drinks.