Client/
Dewy Gal
Project/
Branding and social media
Brief/
Dewy Gal (@dewy_gal) is a skincare & beauty blog that lives mostly on social media, (Instagram & Twitter) dedicated to share in a more casual, conversation like way, routines for all skin types, tips, truths and myths about skincare, products and ingredients, guides on how to use every product of the routine and entertaining posts to interact with the community about beauty, self care and skincare.
Solution/
Inspired in retro styles, trendy skincare brands and the k-beauty aesthetic, the blog's look n' feel combines a pastel color palette with some vibrant secondary tones for communication accents, also plays with the duality of a serif typeface mixed with a sans serif one to talk about serious skincare topics but in a more casual way. The social media layouts and grids function to blend in with the lifestyle part of the blog which is mainly photographs and beauty/self care memes.
