CADBURY
inner sweetness Campaign
There’s a glass & a half in everyone
A glass of milk would have been fine. But we thought a glass and a half would be better. That’s the milk in Dairy Milk. We want to stand for this kind of generosity
in everything we do. Generosity is a natural reaction of the kind and the good.
This purest of traits doesn’t need dressing up with fancy techniques. No Gorilla or Meerkat. It needs
A glass of milk would have been fine. But we thought a glass and a half would be better. That’s the milk in Dairy Milk. We want to stand for this kind of generosity
in everything we do. Generosity is a natural reaction of the kind and the good.
This purest of traits doesn’t need dressing up with fancy techniques. No Gorilla or Meerkat. It needs
Cadbury has a cup and a half of goodness. It is the generous brand that gives that little extra. It is that simple act of goodness that makes Cadbury stand out from the rest.
And like Cadbury, we all have a cup and half inside of us, and it is very simple to go that extra mile to show it. There are so many ways to be generous.
We would like to believe that all Egyptians are inherently generous, but most people agree that the meaning of generosity has changed over the years. Now currently tied to material or divine intervention, most have forgotten that generosity can transcend finances and thrive with goodness.
CDM is here to revive the original meaning of generosity and reset the narrative for Egyptians.
mondelez egypt
Memac Ogilvy - Cairo Team:
MD:Ahmed Helmy.
Creative Director: Sherif Youssef.
A.Creative Director: Bassem Fahmy.
Art Team: Emad Sultan - Ashraf Mores - Meral Ahmed - Dina Hossam - Shreef jacob - Sam Essam - Goarge Tala - Yumna El-ebiary.
Account Mangers: Yasmin Nabil - Sherine Sultan.
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