O n c e w o m e n w e r e b u r n t a t t h e s t a k e.
T o d a y h a t e h a u n t s t h e m o n l i n e.
To launch new Netflix Luna Nera series we supported the witches of today with a super efficient online-hate-fighting tool inside a majestic modern pyre and with a complementary operation on the most famous Italian dictionary, thus educating the public to stop the modern witches hunt.
T o d a y h a t e h a u n t s t h e m o n l i n e.
To launch new Netflix Luna Nera series we supported the witches of today with a super efficient online-hate-fighting tool inside a majestic modern pyre and with a complementary operation on the most famous Italian dictionary, thus educating the public to stop the modern witches hunt.
Launch of the Dictionary activation and the Pyre event
Credits
CCO Publicis Italy: Cristiana Boccassini
Associate Creative Director: Ilaria Cormio, Beatrice Mari
Art Directors: Giulia di Filippo, Francesca Nepote
Copywriters: Giuseppina Iaccarino, Sara Rosset
Social Media Managers: Andrea Biolcatti, Antonio Conte
Associate Creative Director: Ilaria Cormio, Beatrice Mari
Art Directors: Giulia di Filippo, Francesca Nepote
Copywriters: Giuseppina Iaccarino, Sara Rosset
Social Media Managers: Andrea Biolcatti, Antonio Conte
