From Al-Morouj / Saudi Arabia, we tell you the story of the beekeeper family, which reflects an inherited culture, identity and profession- Beginning in 2020, the family had a different approach to expanding and exporting outside the borders of the Kingdom, and it required creating a flexible visual identity that reflects originality and modernity and suits the new market. We made different sketches that reflect the costume and shape of the (bee keeper) honey keeper during his work And we chose the colors of the identity based on the color of honey produced within the family walls And we created different graphics to support the visual identity that reflect the culture and forms of family members.
Project Made For : Heel-Design
Art Director : Omar Elnajmy
Art Director : Omar Elnajmy
illustrator : Sama Medhat
