The Society for Women’s Health Research is a pioneer in studying sex differences to advocate for women’s health. They needed a brand that represents their strength as a thought leader and their commitment to improving healthcare. O2 Lab created a new logo, brand collateral, and website. With new a brand identity, the visuals brought clarity and strength to their mission.
Client · Society for Women’s Health Research
Design Agency · O2 Lab, Inc.
Designer · Nora Mosley
Creative Director · Robert McVearry
LOGO
The foundation for the SWHR logo mark is the XX of the female chromosomes. The overlapping color treatment signifies both the intersection and distinctions between male and female in the field of health.
PATTERNS
We developed a series of patterns to be used throughout the brand that further express ideas of connection, scientific data, and the pinpointing of differences to find answers.
