VICTOR 2020 Event Visual Design

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the Legend of VICTOR 2020

Event Design & Visual Identity

Starting from 2004 by Pingtung Peace Church (和平教會), The Legend of VICTOR is a brand aiming to help young adults put goals into actions, develop honest personalities, and find keys of team working and leadership. VICTOR is an initialism that stands for Vision, Integrity, Commitment, Training, Obedience, and Responsibility.

Even during this challenging time back from the start of 2020, VICTOR continuously hosts camps and training programmes to spread these messages and bring positive thoughts. To echo such beliefs of braving the world with a winning mindset, we chose green that’s widely used in directional signs as VICTOR’s visual identity colour. Meanwhile, elements like graffiti, stickers and collages are widely used in designs and merch.

「the Legend of VICTOR 維克特的傳說」是一個為青年打造的品牌，創始於2004年，由屏東和平教會發起，品牌核心價值強調信仰實踐、品格養成、團隊合作、領袖特質的培養。VICTOR的精神是「V-Vision 異象夢想、I-Integrity 純全正直、C-Commitment 委身堅信、T-Training 訓練造就、O-Obedience 謙卑順服、R-Responsibility 積極承擔」，在每年寒暑假，屏東和平教會透過舉辦青年營隊作為培育的平台，傳遞品牌信念。

2020年至今，對全世界來說都是震盪的一年，VICTOR在充滿挑戰的環境下如期舉辦營隊，期盼傳遞正向的價值信念。因此，在活動的視覺塑造上，以綠色為識別色，如同指引方向、出口指標的用意，用以切合營隊宗旨。並且在主視覺、週邊產品、影像、會場圖示等設計上，大量使用噴漆、標籤、拼貼等手法，如同一句句宣示的話語，讓參與者能更深刻體會品牌價值。無論環境如何，要用得勝者的精神來面對。