Here and Now | Branding
"Here and Now Pottery" - its environmentally and community friendly handmade tableware. This pottery is handy in everyday use and does no harm to environment and health at any stage of its lifecycle. It is also made without rush or potboiler. This project is attempt to combine personal passion with participation in the much needed possitive change in our society.
The concepts itself combines two design styles: Japanese aesthetics of wabi-sabi and Scandinavian functional minimalism. This termin recently was added to dictionary as "Japandi". In result we get very light, natural and cozy. The style involves the use of beige, milk, dull ocher, green and brown shades, lots of free surfaces, organic lines and natural materials.
The branded products and polygraphy clearly tells the company values. Usage of reusable or recycled materials, as it is used in ceramics of "Here and Now", also eco-printing emphasises the idea of conscious consumption.
This "restrained chaos" we try to depict in proposed visual language, logo and monogram. New logo have also to demonstrate the new phase of brand growth. The international intention but ukrainian ground, the convenient use and individuality. In result we get the typography logo that has characteristics of aesthetic of minimalism and and relates to nature that inspire the creator.
Design: Sofia & Khrystyna Davydenko
Art director: Oleksandra Davydenko
Photo: Yuliya Makliuk
2020
