INDLU - EXPLAINER
One of our strongest fire-starting super-powers lies in helping to launch new products & services to various markets. When Indlu came knocking on our door to help the introduce their new digital product to Africa, we knew exactly what needed to be done. After a deep-dive into the target audience & their content consumtion behaviour, we created a marketing piece aimed at the specific demographics & behaviours, as well as tailoring the content for spread via Whatsapp, their dominent content viewing platform. This drove app downloads & customer conversion for both land-lords and renters drastically for the brand.
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