CREST WHITENING EMULSIONS
Crest launched a new breakthrough whitening formula that starts whitening your teeth immediately and without causing sensitivity. It also decided to elevate its branding to shift more towards the beauty category.
CD// Tony Gomes. ACD// Carol Herbert, Katie Redmond
Senior AD// Heler Ratner AD// Alessandra Divizia CW// Chloe Konnor
Director: Lacey
Photographer: Travis
