(2015) RISD's Brand Identity studio

I created a speculative rebrand the James Turrell Museum in Bodega Colome, Argentina.

What stood out to me about Turrell's was how he distills nature into this pure, temporal experience. His work focuses and frames natural processes—like the sunset— so the viewer enters this almost meditative state, where they are hyper-aware of passing time.

The final mark references a slow, recession of light, space, and atmosphere, while winking at the “T” of Turrell. The palette is a saturated take on the gradation of daylight, and the colors of the Turrell’s native Arizona landscape.

PRINT MATERIALS 

The way a Turrell piece transforms when viewed during different times of the day inspired these materials. The museum, open from 10:00AM to 6:00PM daily, issues a different colored ticket to visitors each hour. Viewed as a long strip, these tickets appear as a continuous gradient.

The event brochures together reference changing time throughout the year.

MUSEUM SPACE

What stood out to me about the museum's location was how beautiful the surrounding wineries were. This outdoor installation would bring visitors together in a tranquil museum garden. The pool connects to an unseen irrigation system which waters the nearby vines. In this way, the piece feeds back into the terrain, the way a Turrell piece works together with nature.

PROCESS & MOODBOARD

Here's some early research: moodboarding, drawing, and studies.