BLACK ENTREPRENEURS DAY

The idea behind Black Entrepreneurs Day was to create A free global live-stream celebrating black business and entrepreneurship. Black Entrepreneurs Day highlighted by Game Changer Conversations with Black business icons & performances from superstar artists featuring: Shaquille O’Neal, Gabrielle Union, Chance The Rapper, Magic Johnson, Jamie Foxx, Robert Johnson, LL Cool J and more! Most exciting, Daymond also on a quest alongside The NAACP to find and awarded $225,000 to an up and coming Black business as part of the live stream.

I teamed up with Medium Rare to create and design the event branding and visuals for this virtual event. The branding was comprised of the overall event logo which was sued throughout the branding as well as hand drawn elements to support the visual identity. We landed on a loud and bright color palette to make sure the event branding appealed to a younger audience. The event gained global recognition, was advertised on major news outlets, and was featured on TMZ.